Louder Than Smoke

Vaping is so not hot

Confidence doesn't come in a cloud.

Louisville teens are choosing clear minds over smoke clouds. Are you in?

What's in a Vape?

Tap to reveal

Nicotine

Heavy Metals

Ultra-fine Particles

Flavoring Chemicals

Most Teens Don’t Vape

The loudest voices are not the majority.
Most Kentucky teens are nicotine-free.
Vape marketing wants you to think vaping is normal.
It’s not.
And it is NOT hot.

Vapes may look sweet at first — bright colors, fruity flavors and all.
But what seems harmless can turn sour fast.

What Would You Choose?

By The Numbers

1 in 0

Kentucky high school students vape.

0 %

of Kentucky middle school students try e-cigarettes each year.

0 %

of teens who try to quit are not successful on their first attempt.

Vape Hype vs. Real Life

They say: It’s just vapor.

Reality: It contains addictive nicotine and harmful chemicals.

They say: Everyone's doing it.

Reality: Most teens aren’t.

They say: It helps with stress.

Reality: Nicotine can actually increase anxiety and dependence.

What Vaping Really Does

Nicotine can affect how your brain develops.
It can impact attention, mood and memory.
It can increase anxiety.
It can lead to long-term addiction.
And that’s NOT hot.

Ever Feel Like This?

She wasn’t late because she didn’t care. She was late because her vape was in control.

He thought it would be a moment she’d never forget. It just wasn’t for the right reason.

Don’t let vaping leave you out of breath. Your health is worth more.

Missing out isn’t hot. 
Losing control isn’t hot. 
Vaping is so NOT hot.

If You Vape and Want to Stop

Quitting isn’t weak. It’s taking back control. You don’t have to do it alone. Free, confidential help is available.

We Are Louder Than Smoke

Vaping Is So Not Hot is part of Louder Than Smoke — Louisville’s youth-led effort empowering peers to choose nicotine-free lives.

This initiative was shaped by Kentucky students who know what vape pressure really looks like.